Underwear Care

Underwear Care 101: How to Care for Your Luxury Underwear

Luxury deserves care — and that includes your favorite pair of Artemis Briefs or Aphrodite Thongs. Each piece from our collection is crafted using a premium tri-blend of viscose rayon, polyester, and spandex — designed for softness, durability, and all-day comfort. But like any elevated garment, proper underwear care is essential to preserve the fit, feel, and longevity of your investment.

Below, we’ll walk you through how to wash and care for men’s luxury underwear the right way — to keep every piece feeling fresh, looking flawless, and performing its best.

How to Wash Your Underwear

Your underwear works hard. To keep it clean and high-performing, it’s important to wash with intention — especially when caring for stretch fabrics and soft viscose fibers.

Step-by-Step Care Instructions

Machine Wash Cold (Preferred: Delicate Cycle)
Turn your underwear inside out to protect the fabric’s outer finish.
Place it in a mesh laundry bag to prevent friction, snagging, and stretching.
Use the delicate or gentle cycle on your machine with cold water only (never warm or hot).
Add a mild detergent made for delicates or activewear. Avoid bleach and fabric softeners.
Do not overload the machine. Keep the load light to minimize stress on the fabric.
Important: Even when using a washing machine, treat your underwear as a delicate performance garment—not everyday laundry.

🚫 What to Avoid

To ensure the performance of your luxury men’s underwear stays intact, avoid the following:

🚫 Bleach (even color-safe versions)

🚫 Fabric softeners or dryer sheets

🚫 High heat from ironing or machine drying

🚫 Dry cleaning (not needed, and not fiber-safe)